adspend
Global adspend to grow by 4.6% to $753 billion in 2024: Dentsu
As a proportion of GDP, Japan's adspend leads the world
China, India to lead global marketing-spend growth through 2025
Global marketing spend will increase by 7% annually to $4.7 trillion in 2025, with China, India and South Korea among the markets exceeding the global average, according to a new forecast from Forrester
2021 Apac adspend to grow 8% to $229 billion: Dentsu
Global investment will grow 10.4% in 2021, with all regions seeing growth, according to Dentsu's latest forecast. Digital spend will reach 54% of the total in Apac
WARC forecasts improved Asia adspend after anemic 2019
India and China expected to lead growth this year, though the forecasts don't yet take into account the COVID-19 outbreak.
WARC predicts 6% adspend growth in 2020
In 2020, adspend is set to rise across all product categories, with internet spend leading the way and total investment reaching US$656 billion
How adspend varies by medium across APAC markets: Warc
Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.
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