'Silicon Valley’s favourite ad man' is honoured by friends and colleagues.
The appointment follows a closed process across several global markets.
Substantial planned media investments will be made in over 100 markets including Southeast Asia, South Korea, and India among others.
EssenceMediacom X was the incumbent agency.
The holding company is eying savings of $250 million ahead of its merger with Omnicom.
In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG.
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