Reem Makari
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DoubleVerify claims Adalytics ‘manipulated ...
DoubleVerify alleges that the findings of Adalytics’ GIVT report are misleading and that the firm has a track record of misrepresenting verification technology and data.
Global adspend growth forecasts cut by nearly $20 ...
Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.
US adtech CEO jailed for financial fraud after ...
Kubient’s fraud case serves as a warning to adtech executives to strengthen oversight, transparency, and ensure ethical business practices.
Is Elon Musk’s X winning back advertisers?
Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.
BuzzFeed to launch new social media platform in ...
The new platform will reposition BuzzFeed from a news and entertainment business to a tech and social media company.
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X partners with Magnite to boost programmatic ad sales
Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.
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