Reem Makari
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DoubleVerify warns advertisers from fraudsters ...
While the IAB Tech Lab solution is meant to protect advertisers, DoubleVerify has detected numerous cases of deception and misuse.
Google may no longer be the ‘Godfather of search’ ...
With Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts rethink their strategies.
Marketers using experiments doubled from 18% to 36% ...
While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers still lack a complete view of ROI.
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Zuckerberg says AI could ‘redefine’ Meta’s ad business
Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.
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DoubleVerify claims Adalytics ‘manipulated ...
DoubleVerify alleges that the findings of Adalytics’ GIVT report are misleading and that the firm has a track record of misrepresenting verification technology and data.
Global adspend growth forecasts cut by nearly $20 ...
Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.
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