ai agents

AI agents: The smart marketer’s key to unlocking new martech coordination possibilities
8 hours ago
Anand Jain

AI agents: The smart marketer’s key to unlocking new martech coordination possibilities

Given the rigidity and siloed nature of traditional martech tools, marketers must embrace AI agents to make their martech systems dynamic and adaptable, says CleverTap co-founder and chief product officer.

2025’s marketing mantra: Balancing AI, privacy, and retention
Jan 09, 2025
Campaign India Team

2025’s marketing mantra: Balancing AI, privacy, and retention

Emerging trends in customer engagement signal a shift toward AI-driven personalisation, privacy-first approaches, and retention-focused strategies.

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