akhil
Feb 19, 2025
Bandhan Life banks on humour to decode insurance confusion
A light-hearted yet timely campaign, but does the bank’s witty approach truly simplify insurance complexities or just make them entertaining?
Oct 21, 2024
Bandhan Life banks on 99.66% payout claims to boost trust
Following a rebrand in April this year, the life insurance company is pushing the buttons of empathy-driven marketing to reach out to India’s underinsured population.
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