alan jope
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Is there a case for moving away from purpose-led marketing?
SOUNDING BOARD: Following Unilever's recent strategy announcement on cooling off on purpose-led marketing for some of its brands, Campaign asks industry experts to weigh in on whether or not there is a case for it, and if now is the right time?
Unilever inclusivity plan to tackle living wage, diverse suppliers, ad stereotypes
CEO Alan Jope said commitments to address social inequality "will make Unilever a better, stronger business", and pushed for "collective action" in addressing widening social divides
Unilever could help support smaller agencies with early payment
FMCG giant has unveiled range of measures to assist global effort to tackle COVID-19, including €100m in donations.
Cannes Lions 2019: Unilever scraps separate agency relationships
FMCG giant is looking to work across holding companies and develop content partnerships with the entertainment world as it moves away from interruption-based advertising.
Cannes Lions 2019: 'Woke-washing' is polluting purpose - Unilever's Alan Jope
Work that promises to improve the world but doesn't take real action is 'infecting' the industry, Unilever CEO says.
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