alan vandermolen
"Media was the most trusted institution two years ago": VanderMolen
Recently, Alan VanderMolen, president, Edelman Asia-Pacific, was in India to unveil the tenth edition of the Edelman Trust Barometer. The report claims to have 4,875 interviewees from around the world out of which 1,575 are from Asia Pacific. All interviewees are aged between 25 - 64.
India trusts media: Edelman Trust Barometer
According to the 10th Edelman Trust Barometer, respondents in India give all forms of media higher scores for credibility than other countries in the APAC region. The report also states that, in India, 49% of Indian opinion leaders are concerned about business in India (even before the Satyam news broke). CEO credibility in India has fallen marginally (from 66% to 60%).
90% Indians will buy socially responsible brands: Edelman study
Despite the economic downturn, 90% Indians think it is important to purchase products and brands they perceive to be socially responsible, according to 'Good Purpose,' a study conducted by Edelman. The 10-market global study seeks to understand consumer attitudes and preferences on the emerging issue of social purpose.According to the study, Indians do not believe the environment is in crisis, but they think it is important to take environmentally-friendly actions. Hence, 88% of Indian consumers are prepared to pay more for goods that are environmentally friendly.
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