Campaign India Team
Feb 06, 2009

India trusts media: Edelman Trust Barometer

According to the 10th Edelman Trust Barometer, respondents in India give all forms of media higher scores for credibility than other countries in the APAC region. The report also states that, in India, 49% of Indian opinion leaders are concerned about business in India (even before the Satyam news broke). CEO credibility in India has fallen marginally (from 66% to 60%).

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

8 hours ago

Spikes Asia unveils 2026 jury lineup

11 Indians are on the list, including 2 jury presidents

8 hours ago

Pinterest predicts the biggest Gen Z trends of 2026

The Pinterest Predicts 2026 report shows Gen Z using the platform to trade viral chaos for slower, highly curated lives. This means that making pen pals, maximalist brooches, and outdoorsy, explorer-coded fashion is back in again.

11 hours ago

NutriChoice taps Aamir Khan to sell the power of ...

Britannia’s new campaign links tiny everyday decisions to bigger behaviour change, using the actor and mindful snacking as the creative bridge.

11 hours ago

How Yas Island and Pickyourtrail Crafted a ...

In a world inundated with travel imagery, where every scroll reveals another sunset, skyline, or stamp-worthy escape, Yas Island, Abu Dhabi and Pickyourtrail manage to carve out a distinct space with Smash the Ordinary.