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Recently, Alan VanderMolen, president, Edelman Asia-Pacific, was in India to unveil the tenth edition of the Edelman Trust Barometer. The report claims to have 4,875 interviewees from around the world out of which 1,575 are from Asia Pacific. All interviewees are aged between 25 - 64.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.