alaya f

Max Fashion decodes Gen Z: No labels, no limits
7 hours ago
Campaign India Team

Max Fashion decodes Gen Z: No labels, no limits

With Alaya F leading the charge, its #IYKYDK campaign flips Gen Z clichés, proving they can’t—and won’t—be boxed in.

Max Fashion targets urban Gen Zs with actor Alaya F
Sep 19, 2024
Preeti Hoon

Max Fashion targets urban Gen Zs with actor Alaya F

The UAE-based Landmark Group has signed its first brand ambassador to align with the launch of its Gen Z-focused brand, Max Urb_n.

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