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Global ad spend to hit $1.08 trillion in 2024 as digital and TV grow: WARC
Its latest study reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.
Amazon India launches Creator Central to streamline influencer content creation
The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.
IPG unites agencies and clients under all-in-one data platform ‘Interact’
The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.
Amazon exhorts consumers to shop smart and not get scammed this festive season
As festive shopping kicks off, its #AapkeHittMeJaari campaign warns consumers about rising scams, offering essential tips to protect your wallet while enjoying the deals.
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Two hedge funds increase short positions in WPP in bet against share price
The agency group cut revenue forecast in August but won Amazon and retained Unilever in key markets.
Amazon’s MX Player acquisition marks its strategic play for India’s heartland
The new Amazon MX Player service had over 250 million unique users as of September 2024.
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