analysis
Over 50% of retention marketers are integral to marketing teams: WebEngage report
The study revealed that 39.6% of respondents consider data analytics essential for success in retention marketing careers.
Will Brand IPL be affected by the controversy?
If there’s been one common refrain around the recent IPL controversy, it’s been about the gradual erosion of Brand IPL. Campaign India spoke to key industry professionals to understand the impact of the controversy on the brand. The general consensus?
Is FICCI Frames any longer worth the bother?
The 11th Federation of Indian Chambers of Commerce and Industry (FICCI) Frames were hosted in Mumbai, recently. The conference witnessed delegates and speakers from all over the world discussing and participating in issues related to media and entertainment.
DLF, Vodafone win IPL
Mediaedge:cia’s annual study ‘Food for Thought’, aims to predict viewership patterns for the third season of the IPL. The study was conducted among 903 adults of SEC A, B and C, of C&S homes, between March 1 and 5. The study is powered by Meritus, GroupM’s analytics company based in Bangalore.
Does the Internet empower working women?
To what extent has the Internet helped working women strike a work-life balance? Campaign Indial finds out...
"Media was the most trusted institution two years ago": VanderMolen
Recently, Alan VanderMolen, president, Edelman Asia-Pacific, was in India to unveil the tenth edition of the Edelman Trust Barometer. The report claims to have 4,875 interviewees from around the world out of which 1,575 are from Asia Pacific. All interviewees are aged between 25 - 64.
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