anjana pillai

Opinion: How can brands deliver great value during these times?
Jul 19, 2020
Anjana Pillai

Opinion: How can brands deliver great value during these times?

The author states that the biggest opportunity for marketers is to understand how the meaning of value is being reconfigured in consumer minds during these times and adapt offerings to this new meaning.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

2 Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

3 Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

Weekend Fun: The Blue Film Festival

4 Weekend Fun: The Blue Film Festival

An insider’s playbook to PR crisis mitigation

5 An insider’s playbook to PR crisis mitigation

Marketers bet big on brand-building, not just quick wins

6 Marketers bet big on brand-building, not just quick wins

FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

7 FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

8 Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

Understanding the nudge-sludge dynamic in marketing

9 Understanding the nudge-sludge dynamic in marketing

Hong Kong Tourism Board looks to revamp “A Symphony of Lights” attraction with new show curator

10 Hong Kong Tourism Board looks to revamp “A Symphony of Lights” attraction with new show curator