Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jul 19, 2020
Opinion: How can brands deliver great value during these times?
The author states that the biggest opportunity for marketers is to understand how the meaning of value is being reconfigured in consumer minds during these times and adapt offerings to this new meaning.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
Marketing
Nov 01, 2023
Rishit Mehta joins Quantum Consumer Solutions
Opinion
Jul 04, 2018
Opinion: Is it time to kill the consumer?
Just Published
Media
2 days ago
OpenAI hires creative leadership from Google and Apple
Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Marketing
2 days ago
Why L’Oréal’s CMO is betting on startups to keep ...
To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.
Marketing
2 days ago
Schneider Electric’s case for being a local global ...
Global marketing director Richa Khera explains how the India-born ‘Green Yodha’ platform scales globally by tightening cultural guardrails and letting employees, not brand scripts, carry sustainability narratives.
.png&h=268&w=401&q=100&v=20250320&c=1)
Advertising
2 days ago
How brands can have their (plum) cake and eat it too
A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.
