appsflyer
Jul 09, 2024
AppsFlyer's APAC chief on gearing up for the privacy-conscious marketing era
AppsFlyer has been focused on building out a privacy-focused marketplace, adding ChatGPT to its data clean room and boosting its analytics offerings.
Mar 24, 2022
25% of adspend may have shifted from iOS to Android, reveals Appsflyer report
Its Performance Index 14 shows the effects Apple's ATT has had on advertiser sentiment, even as Meta has overcome some challenges it faced with these shifts to reclaim top place in the ranking
Jun 15, 2021
Opinion: Blocking mobile ad fraud in the billion-dollar gaming industry
Marketers need to be armed with an advanced and sophisticated mobile ad fraud solution and be cautious of every step of their consumer journey, says the author
Feb 09, 2021
China's app loss is Israel, USA and Germany's gain: AppsFlyer report
Indian-headquartered apps continue to hold highest market share in the country
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