appsflyer

Jul 09, 2024

AppsFlyer's APAC chief on gearing up for the privacy-conscious marketing era

AppsFlyer has been focused on building out a privacy-focused marketplace, adding ChatGPT to its data clean room and boosting its analytics offerings.

Mar 24, 2022

25% of adspend may have shifted from iOS to Android, reveals Appsflyer report

Its Performance Index 14 shows the effects Apple's ATT has had on advertiser sentiment, even as Meta has overcome some challenges it faced with these shifts to reclaim top place in the ranking

Jun 15, 2021

Opinion: Blocking mobile ad fraud in the billion-dollar gaming industry

Marketers need to be armed with an advanced and sophisticated mobile ad fraud solution and be cautious of every step of their consumer journey, says the author

Feb 09, 2021

China's app loss is Israel, USA and Germany's gain: AppsFlyer report

Indian-headquartered apps continue to hold highest market share in the country

Dec 12, 2018

AppsFlyer hires Nikhil Parachure

He will be based in Bengaluru