Sam Chiu joins AppsFlyer as senior director of marketing for Apac

Global attribution and marketing analytics company, AppsFlyer, has brought in Sam Chiu as senior director of marketing for Apac. He joins from SAS where he was the marketing director, digital and content, global marketing – Apac.

 

Chiu will report to Ronen Mense, president and managing director, AppsFlyer Apac and will be based in Bangkok.

 

In his new role, he will oversee AppsFlyer’s brand awareness, strategic marketing strategies, and demand generation, in addition to driving engagement strategies, supporting the current customer base and working with teams across countries to strengthen AppsFlyer’s presence. He will drive the company’s go-to-market strategy for over 22 markets across ASEAN, South Asia (including India and Pakistan), Japan, Korea, and ANZ. 

 

Mense said, “Throughout the last twelve months we have continued to focus on growing AppsFlyer, not only in Apac, but globally. In a crucial time of AppsFlyer’s expansion, Sam brings in a wide range of experience, having worked at an array of established players in the industry. His role will drive key business goals in the region.”

 

Added Chiu, “AppsFlyer is experiencing phenomenal growth, not only in Apac but globally, and I am honoured to work alongside talented individuals in the team to further advance our marketing efforts and assert AppsFlyer’s dominance in the region. AppsFlyer is well-positioned to help marketers transform their businesses, and the mobile marketing industry continues to expand with the use of mobile apps wildly increasing day by day. I am excited about what lies ahead.”