archetype
1 day ago
AI, PR, and the battle for relevance: Archetype’s big bet
With the PR vertical facing budget cuts and a talent crunch, Archetype CEO Helena Maus outlines how AI-driven tools like Delve could reshape media measurement and agency strategy.
Nov 26, 2024
Delhi’s pollution crisis chokes ad agency productivity amid festive rush
Agencies tackle the capital’s smog crisis with hybrid and digital strategies to ensure business continuity during peak festive season.
Oct 11, 2019
PR Awards 2019: Final batch of shortlists
Event to be held on 17 October in Mumbai to announce the winners
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Oct 10, 2019
PR Awards 2019: Third set of shortlists
Winners to be announced on 17 October in Mumbai
Oct 07, 2019
PR Awards 2019: First set of shortlists announced
Winners to be announced on 17 October in Mumbai
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