arundhati nag

Lowe positions Tanishq as jewellery that 'makes you want to marry'

Lowe Lintas (Bangalore) has unveiled a new campaign for Tanishq, that aims to establish the brand in the wedding jewellery segment, an area that has traditionally been a stronghold of family jewellers.The TVC, written by Deepa Geethakrishnan is a tale of how a mother uses Tanishq's range of wedding jewellery to make her daughter see herself as stunning as a bride. This consequently makes her open up to the idea of an arranged marriage.