ashwani singla
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Double Standards: Has brand #NaMo risen or fallen since becoming PM?
Ashwani Singla, founding managing partner, Astrum, says brand NaMo has helped the government’s equity, while Harish Bijoor, CEO, Harish Bijoor Consults Inc points out that the ‘troll factory’ needs to be disbanded
Does negative news hurt ‘brands’ less today?
Raahil Chopra analyses the impact of a deluge of controversies on the phrase ‘Any news is good news’
‘People will have to re-look at the rural opportunity’
Q&A with Ashwani Singla, MD & CEO, Asia, Penn Schoen Berland
Q&A with Ashwani Singla, Penn Schoen Berland
The MD and chief executive of Y&R Brands' Penn Schoen Berland (PSB), South Asia, discusses the firm's India foray, strategic alliance with Via Media Health, and more. Excerpts:
Opinion: Public relations needs empirical public relations
Penn Schoen Berland's Ashwani Singla talks about how public relations have to transform if it has to remain relevant
Kyoorius Exchange announces speaker line-up for Designyatra 2010
Kyoorius Exchange has announced the speaker line-up for Designyatra 2010, slated to be held between 3-4 September, 2010. This year, the theme of the annual design event and conference is ‘Order and Chaos’.This year, Designyatra has invited several big names from the industry to participate in the event. Some of these names include John Jay, Alok Nanda, Li Edelkoort and Ashwani Singla (chief executive, Genesis BM). They, using their respective fields of expertise will elaborate on the theme of ‘Order and Chaos’.
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