association
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India’s M&E industry contributes INR 3 lakh crore to the economy: Sanjay Jaju, I&B secretary
He added that collaboration and innovation are driving this sector amid government-led reforms tackling industry challenges.
Silver economy reimagined: Breaking stereotypes in marketing to seniors
Tapping senior citizens' digital fluency, independence, and evolving aspirations, marketers are leaning towards tailored campaigns that resonate with this demography.
Ogilvy and Moonshot shine at ninth IndIAA Awards
EssenceMediacom and Wavemaker won three trophies each; while Havas Media, Madison Media, Mindshare and IPG Mediabrands took home two each.
Goafest 2024 set to host creativity experts while training its lens on ‘The Age of Adaptability'
The 17th edition of the festival will host over 50 speakers and entertainers across 20 sessions in addition to more than 15 masterclasses.
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Cannes Lions 2021: The ever-changing role of the CMO
A panel comprising three women CMOs speaks about the changing role in the pandemic, and the way forward
First AAAI-Subhas Ghosal Memorial Lecture to feature newsman Shekhar Gupta
He will speak on 'Changing role of media in today's India' in Mumbai on 9 October
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