atul joshi
Jun 03, 2010
Body odour repels, says Meridian's new TVC for ITC Superia
ITC Superia has launched a new TV campaign for Superia Lemon Fresh, a soap meant to fight body odour and provide "lingering freshness". The campaign coincides with the on-going summer season and is aimed at helping people combat hot and humid conditions.Meridian Communications has created the TV commercial for the campaign, which takes a light hearted approach at how body odour can play spoilsport during the best of times.WATCH TVC here
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
