augmented reality
Pitches for matches: Brand campaigns uphold the IPL excitement
As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.
Snap demos its fifth-generation see-through AR glasses, Spectacles, in India
It is harnessing India's booming augmented reality ecosystem to drive brand engagement and monetisation with immersive experiences that could potentially reshape digital marketing strategies.
Brands celebrate Republic Day with campaigns capturing unity, freedom, and progress
Republic Day campaigns by brands portray the country’s diverse culture, progress, and core values through a play of creativity and technology.
Augmented reality: Merging imagination with retail innovation
Great Lakes Institute of Management's research chairperson explains how the tech is revolutionising marketing with immersive experiences, blending sensory thrills and efficiency to reshape consumer behaviour and brand loyalty.
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Are AR glasses really the future?
Meta recently showed off its prototype for holographic AR glasses and is betting on them being transformational for brands and users. Will this be a revolutionary step for AR or it is it just another hype cycle?
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Traditional ads make a comeback as digital fatigue grows
The co-founder of Wahter delves into why and how non-digital platforms are seeing a resurgence in the advertising world.
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