augmented reality

Oct 22, 2024

Are AR glasses really the future?

Meta recently showed off its prototype for holographic AR glasses and is betting on them being transformational for brands and users. Will this be a revolutionary step for AR or it is it just another hype cycle?

Oct 08, 2024

Traditional ads make a comeback as digital fatigue grows

The co-founder of Wahter delves into why and how non-digital platforms are seeing a resurgence in the advertising world.

Jul 01, 2024

How AR filters and CGI are giving modern marketing campaigns a facelift

Augmented reality and CGI are helping brands redefine consumer connections with campaigns that successfully resonate with consumers.

Dec 15, 2023

Let's get 'phygital': What does the convergence of digital experiences with offline mean for brands?

With technologies like AR, VR and AI blurring the lines between the physical and digital, is now the time for every brand to have a 'phygital' strategy? Campaign explores

Dec 30, 2021

Artificial intelligence was the most written about technology in 2021

Machine learning, virtual reality, augmented reality and quantum computing complete the top five

May 03, 2019

Blog: 'This is really what F8 is about'

DAN's Gautam Mehra gives Campaign India readers updates from the F8 conference in California