bandhan

Oct 21, 2024

Bandhan Life banks on 99.66% payout claims to boost trust

Following a rebrand in April this year, the life insurance company is pushing the buttons of empathy-driven marketing to reach out to India’s underinsured population.

Aug 16, 2024

Brands weave stories of sibling love for Raksha Bandhan campaigns

Campaign looks at how brands spotlight the bond between brothers and sisters with creative ads that capture the essence of modern relationships and timeless traditions.