big cbs prime
‘Larger genres have declined post DAS; smaller genres have gained’
Q&A with Anand Chakravarthy, business head, Big CBS Networks, on progress post DAS and viewership trends. Edited excerpts:
BIG CBS Love to go on-air from March 21
The channel is positioned as a feel-good destination for the contemporary urban couple
Big CBS Prime announces month-long launch campaign
The campaign, developed by McCann Erickson, focuses on the freshness of the four shows aired on the channel.
BIG CBS Prime to go on air today
Distribution deals have been inked with Reliance BIG TV, Digicable, DEN Networks, Hathway, InCable, Airtel DTH, 7Star
BIG CBS signs distribution deal with DEN Networks
DEN Networks will distribute BIG CBS Prime, BIG CBS Spark and BIG CBS Love on its analogue and digital cable TV platforms
BIG CBS to launch BIG CBS Prime
The first channel from the JV will go on air in November
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