bikes
TVS repositions ‘ordinary’ bikes to position ‘premium’ Phoenix
Watch the ad film created by McCann Erickson here
Yamaha bikes “choose their own riders” in new TVC
WATCH the TVC featuring brand ambassador John Abraham in three avatars here
W+K Delhi weaves “handcrafted magic” for new Royal Enfield film
Royal Enfield has launched a new film, created and produced by Wieden+Kennedy, Delhi and shot by Bharat Sikka.
Anant’s blog: Farewell, Bajaj scooters
I, for one, am not going to mourn the death of the Bajaj scooter.The Bajaj scooter represented almost everything that was wrong in India during the period of dominance. It was a poor product, noisy, unsafe. Overall, the company cared little for the consumer, ensuring only that they sold as many scooters as possible while making as much profit as possible. For decades, protected by the license Raj, Bajaj had a monopoly on scooters. This caused, as the license Raj caused in any number of categories, an acute demand-supply gap which allowed a healthy black market to flourish.
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