After Tamil news channel Puthiya Thalaimurai, the SRM Group-backed The New Generation Media Corp is gearing up to launch GEC ‘Puthu Yugam’. Q&A with CEO Shyam Kumar on the positioning, marketing plan - and competition.
Creative director Alexander Zachariah tells Judy Franko about the reality of Chennai's ad market, allegations on the lack of talent therein, client perceptions, his advertising journey, and why he’s happy with Rubecon being small and independent