bmw
Battle of the Brands: Mercedes-Benz vs BMW
Your weekly consumer insights round-up - find out what’s buzzing for automotive brands Mercedes-Benz and BMW, in the luxury category.
How to make an effective brand film
Campaign talks to the people behind brand films such as BMW's 'The Escape' and Samsung's 'Fighting Chance' and identifies the secret sauce that engaged viewers and persuaded them to watch.
April Fools' Day: this year's best and worst pranks by brands
We round up the best and worst brand pranks from April Fool's Day 2016.
BMW fuels festive aspirations, pitches ease of ownership with 360 plan
Watch the ad film conceptualised by Ogilvy & Mather here
Images from IndIAA Awards 2015
Winners of the first IndIAA Awards, picked by an august jury chaired by Unilever's Harish Manwani, were honoured in Mumbai on 13 October 2015. Here are images from the awards night. Ogilvy & Mather was behind six of the 16 winning campaigns of the night.
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