Chris Daniels

Facebook is once again failing at crisis response. Will it matter this time?
Digital
Oct 01, 2021
Chris Daniels

Facebook is once again failing at crisis response. ...

Experts say the company’s point-by-point rebuttal of a Wall Street Journal investigation is missing the point: empathy

How to make an effective brand film
Advertising
Jan 16, 2017
Chris Daniels

How to make an effective brand film

Campaign talks to the people behind brand films such as BMW's 'The Escape' and Samsung's 'Fighting Chance' and identifies the secret sauce that engaged viewers and persuaded them to watch.

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