boomer

RIP Gen Z, Millennial, Boomer: Is it time for the marketing industry to ditch generational labels?
Nov 03, 2023
Matthew Keegan

RIP Gen Z, Millennial, Boomer: Is it time for the marketing industry to ditch generational labels?

Leading think tank The Pew Research Center has announced it will stop using generational terms like 'Gen Z' to describe different cohorts of society, but should marketers follow?

Boomer rides humour with ‘Phat li’ prank
Apr 14, 2014
Campaign India Team

Boomer rides humour with ‘Phat li’ prank

Watch the ad film created by DDB Mudra Group

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