brand activation
MEC appoints Sidhraj Shah head of brand activation
In his last assignment, he was DGM, Wizcraft
Tiger launches in India with 'Translate'
Asia Pacific Breweries' Tiger Beer has chosen to mark their entry into India through the launch of their global initiative Translate, a platform for musicians and artists to come together. Translate was launched globally in 2006 by Asia Pacific Breweries as a platform to showcase emerging Asian art. In India, Tiger is relying largely on efforts like Translate, besides radio and outdoor as a part of their marketing strategy for now.
“Activation integral to marketing mix,” Bates 141’s Mapleston
Craig Mapleston, General Manager, Bates 141 Singapore was in India recently as a speaker for Future Media’s seminar on in-store media titled ‘Gone in 30 seconds- An Evening of Defining Trends.’ Speaking on the sidelines of the conference, Mapleston shared his thoughts on in-store media, brand activation and why the marketing services segment will continue to see acquisitions in the Indian market.
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