brand ambassadors
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Beyond the follower count: When influence meets due diligence
The influencer economy is growing up—fast. For brand marketers, it's no longer about viral reach but strategic fit, risk control, and real consumer resonance, says C Com Digital founder.
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The brands that educate, dominate
Does your brand focus on consumer education? The brands that teach today will be the ones that lead tomorrow, says Stratedgy's co-founder.
Pokémon firms up five-year marketing plan for India; to invest INR 125 crore
The Japanese gaming and animation company is seeking agency partners to spread its brand awareness in India.
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Are the little stars twinkling enough?
Industry experts speak about the importance of celebrity and influencer endorsements, why celebrities are mainly crowned with trust, even though the role of influencers is increasingly growing and more…
Parle Milk Shakti targets the cream category, with Tom & Jerry
Q&A with Mayank Shah, assistant marketing manager, Parle Products
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