Advertising Marketing
Nagesh Joshi
Oct 18, 2024

Pokémon firms up five-year marketing plan for India; to invest INR 125 crore

The Japanese gaming and animation company is seeking agency partners to spread its brand awareness in India.

(left to right): Susumu Fukunaga, corporate officer of The Pokemon Company; Pikachu, brand ambassador Genelia Deshmukh with Yuki Kawamura, senior director for Strategic Partnerships and Special Projects, Niantic.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Weekend Fun: The Blue Film Festival

2 Weekend Fun: The Blue Film Festival

Reliance Disney merger: A game-changer for ad agencies, not without risks

3 Reliance Disney merger: A game-changer for ad agencies, not without risks

Phyllis Project: Attempting to rewrite the script for women in advertising leadership

4 Phyllis Project: Attempting to rewrite the script for women in advertising leadership

Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

5 Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

6 Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

An insider’s playbook to PR crisis mitigation

7 An insider’s playbook to PR crisis mitigation

Amazon India launches Creator Central to streamline influencer content creation

8 Amazon India launches Creator Central to streamline influencer content creation

Kia's Sonet embarks on a journey of uncharted thrill

9 Kia's Sonet embarks on a journey of uncharted thrill

Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ignore at our own peril

10 Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ignore at our own peril

Related Articles

Vusport AB De Villiers and Sunil Chhetri as brand ambassadors
Advertising
Mar 28, 2023
Campaign India Team

Vusport AB De Villiers and Sunil Chhetri as brand ...

Catch appoints Akshay Kumar and Bhumi Pednekar as brand ambassadors
Marketing
Nov 04, 2022
Campaign India Team

Catch appoints Akshay Kumar and Bhumi Pednekar as ...

Max Life Insurance gets Rohit Sharma and Ritika Sajdeh as brand ambassadors
Advertising
Sep 19, 2022
Campaign India Team

Max Life Insurance gets Rohit Sharma and Ritika ...

Anushka Sharma appointed brand ambassador for L’Oréal Paris
Marketing
Sep 07, 2022
Campaign India Team

Anushka Sharma appointed brand ambassador for ...

Just Published

India dazzles at Campaign Asia-Pacific’s Women to Watch 2024
Awards
3 hours ago
Campaign India Team

India dazzles at Campaign Asia-Pacific’s Women to ...

Three Indian women shine among 34 trailblazers transforming Asia-Pacific’s marketing and communications landscape.

Streaming TV: Advertisers' new go-to for engaged viewers
Advertising
5 hours ago
Campaign India Team

Streaming TV: Advertisers' new go-to for engaged ...

Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.

The sound track to successful digital marketing campaigns
Advertising
6 hours ago
Vitasta Kaul

The sound track to successful digital marketing ...

From fusion music to personalised playlists, the right music selection will be the key to success of digital marketing campaigns in the near future, says Hoopr.ai's chief marketing officer.

How click-to-chat ads on Whatsapp are transforming marketing campaigns
Digital
7 hours ago
Vinita Bhatia

How click-to-chat ads on Whatsapp are transforming ...

A closer look at how brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.