brand awareness

Are you over-invested in performance marketing? Think again
4 days ago
Prady Kumaar

Are you over-invested in performance marketing? Think again

Depending solely on performance marketing to tap 5% of potential clients excludes 95% unaddressed, states NP Digital India's CEO and co-founder.

Pokémon firms up five-year marketing plan for India; to invest INR 125 crore
Oct 18, 2024
Nagesh Joshi

Pokémon firms up five-year marketing plan for India; to invest INR 125 crore

The Japanese gaming and animation company is seeking agency partners to spread its brand awareness in India.

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