brand engagement

AI meets authenticity: The future formula for brand success
Jan 03, 2025
Sukanya Chakraborty

AI meets authenticity: The future formula for brand success

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.

FICCI Frames 2024 day two: The power of creative AI, harnessing context, social media and more
Mar 06, 2024
Campaign India Team

FICCI Frames 2024 day two: The power of creative AI, harnessing context, social media and more

Day two of the 24th FICCI Frames forum focused on how Instagram Reels are revolutionising brand campaigns through context, along with the extensive possibilities offered by creative AI, copyright challenges, and more

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