Sukanya Chakraborty
Jan 03, 2025

AI meets authenticity: The future formula for brand success

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.

Over-reliance on algorithms without a human-centric approach risks alienating consumers who seek meaningful connections.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

14 hours ago

Happy New Year from Campaign India

Campaign India has wrapped its coverage for 2025 with a new look and fresh premium content awaiting in the new year.

15 hours ago

Campaign India's most-read stories of 2025

Restructures, mergers, account moves and of course, celebrity brand ambassadors made headlines in 2025. Here's a look back...

18 hours ago

In 2026, will AI …

Industry leaders do a little crystal ball gazing and predict how the transformative tech will shape their industry or job function in 2026.

19 hours ago

When permanence meets product placement

Tanishq pairs Bollywood couple Javed Akhtar and Shabana Azmi to sell natural diamonds, but then lets provenance speak louder than romance.