brand philosophy

Mar 13, 2025

Brands add colour, meaning, and impact to Holi 2025 campaigns

This year, brands are celebrating Holi by infusing joy, nostalgia, and purpose into their campaigns while promoting inclusivity, consent, and kindness.

Mar 04, 2025

Kotak’s ‘Hausla Hai Toh Ho Jayega’ banks on ambition, betting on boldness

The campaign taps into a cultural shift where risk-taking and resilience define success, promising that with the right partner, audacity pays off.