branded entertainment
One Club to launch award show on branded entertainment
Ad Industry creatives can now add Gold, Silver and Bronze Pencils to the list of entertainment industry awards. The one Club has announced “The First Annual One Show Entertainment Awards” which will recognize outstanding creative achievements by brands in the realm of entertainment. The event is set to take place in Los Angeles on Tuesday evening, October 7, 2008.
Starcom relaunches entertainment marketing offering as The Bridge
Starcom MediaVest Group has relaunched its branded content arm as The Bridge with a view to expanding the offering beyond Starcom clients.The Bridge is a re-incarnation of Starcom Entertainment, a unit set up in Chicago in 1998 and expanded last year through a partnership with LA-based firm Pier3 Entertainment, which gives Asian advertisers access to Hollywood and US TV content.
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