Starcom relaunches entertainment marketing offering as The Bridge
Starcom MediaVest Group has relaunched its branded content arm as The Bridge with a view to expanding the offering beyond Starcom clients.The Bridge is a re-incarnation of Starcom Entertainment, a unit set up in Chicago in 1998 and expanded last year through a partnership with LA-based firm Pier3 Entertainment, which gives Asian advertisers access to Hollywood and US TV content.
by Campaign India Team
To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to all out content.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ All the latest local and global industry news
✓ The most inspirational and innovative campaigns
✓ Interviews and opinion from leading industry figures