Starcom relaunches entertainment marketing offering as The Bridge

Starcom MediaVest Group has relaunched its branded content arm as The Bridge with a view to expanding the offering beyond Starcom clients.The Bridge is a re-incarnation of Starcom Entertainment, a unit set up in Chicago in 1998 and expanded last year through a partnership with LA-based firm Pier3 Entertainment, which gives Asian advertisers access to Hollywood and US TV content.