broadcasting

Mar 19, 2025

Adland under scrutiny: CCI raids top agencies over alleged price-fixing

As India’s ad market evolves, CCI's raids on global agencies and broadcasters raise concerns over price collusion, media buying, and market fairness.

Mar 07, 2025

IPL ads get a data makeover: What it means for brands

JioStar and Nielsen’s audience measurement shake-up brings IPL advertisers closer to real-time insights, reshaping digital ad strategies for 2025.

Jan 20, 2025

India’s M&E industry contributes INR 3 lakh crore to the economy: Sanjay Jaju, I&B secretary

He added that collaboration and innovation are driving this sector amid government-led reforms tackling industry challenges.

Jan 10, 2025

Why 5G broadcasting could be the next big opportunity for agencies

VideoVerse’s CRO reveals how 5G transforms broadcasting into dynamic, interactive experiences for today’s evolving audiences.

Sep 03, 2024

The cloud revolution behind the OTT boom in Indian broadcasting

As India's OTT market races towards INR 30,000 crore by 2030, Amagi’s senior vice president-APAC notes that broadcasters are embracing cloud technology to overcome traditional infrastructure limitations and deliver multi-platform content to an ever-evolving audience.

Jun 04, 2024

Government asks advertisers to submit self-declaration certificate from June 18

The certificate is mandatory for all new advertisements scheduled for issuance, telecast, airing, or publication on or after June 18, 2024, while ongoing ads are exempted.