btl
Taproot on a 'non-mass media' TRIP
Headed by Purushottam Joshi, new unit TRIP promises 'high end' execution and production across touch points like POS, signage, in-shop, merchandise, exhibitions and events
Percept/H bags creative mandate for Next Care's deodorant brand
The size of the business is estimated to be approximately Rs 3 crore
Spatial Access announces new verticals; ropes in Nikhil Rangnekar to head media business
Geetanjali Bhattacharji has been promoted to head the marketing input audits vertical
Innocean launches sports marketing vertical
Tarun Chaudhry moves in from Dentsu India to head the new vertical.
Group M announces experiential marketing division Dialogue Factory
The agency is headed by Dalveer Singh
Aegis Media rolls out a BTL arm
Aegis Media has launched a 360-degree marketing solutions unit, Carat Fresh Integrated.The new entity has been formed as a partnership between Aegis Media and Fresh IMCS, an independent integrated marketing solutions company headed by Linterland's ex-president, Debashis Das.Carat Fresh Integrated will operate as an independent profit centre. Das will take over as the country head of the newly-formed unit and will report to Ashish Bhasin, chairman India & CEO South East Asia, Aegis Media.
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