Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
May 20, 2009
Aegis Media rolls out a BTL arm
Aegis Media has launched a 360-degree marketing solutions unit, Carat Fresh Integrated.The new entity has been formed as a partnership between Aegis Media and Fresh IMCS, an independent integrated marketing solutions company headed by Linterland's ex-president, Debashis Das.Carat Fresh Integrated will operate as an independent profit centre. Das will take over as the country head of the newly-formed unit and will report to Ashish Bhasin, chairman India & CEO South East Asia, Aegis Media.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Advertising
2 hours ago
Campaign roundup: Week of 28 April
The latest ad films and campaigns from brands like Pepsi, Relaxo Footwears, Battlegrounds Mobile India (BGMI), TATA AIG, and more, in our weekly roundup.
Advertising
2 hours ago
Moves and wins roundup: Week of 28 April
Our weekly roundup of the latest appointments and account wins news from Sungrow Europe, The Advertising Club, Whoppl, and many more.
Advertising
3 hours ago
'Don’t give it away for free': WPP’s Rob Reilly on ...
Following WPP’s strong showing at Spikes Asia 2025, its global CCO gets candid on charging for creative, pushing back against mediocrity, and making curiosity a non-negotiable—for work and for life.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
5 hours ago
IPL ads: High stakes, low recall, and smarter plays
As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not airtime.
