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Transforming IPL brand engagement through gamification and rewards
Successful IPL marketing goes beyond just logos on jerseys. Brands must actively engage the fans during and after the matches, says BigCity Promotions co-founder.
Campaign boosts global presence with launch of Campaign House at Cannes Lions 2025
The week-long programme at Canopy by Hilton Cannes includes editorial sessions, partner events, and parties.
Will Maha Kumbh catalyse a new era of religious event marketing?
While the recently concluded Maha Kumbh Mela offered immense marketing opportunities to brands, could it fuel renewed interest in religious event marketing beyond the festive season?
Chal Meri Luna 2.0: Nostalgia gets an electric upgrade
Kinetic Green revives its legendary tagline for the E-Luna, blending humour, sustainability, and smart mobility to woo a new generation of riders.
Campaign roundup: Week of 10 Feb
The latest ad films and campaigns from brands like Markets4You, Audi India, Fortune Foods, Zomato, RBL Bank, Bandhan Life, Antara AGEasy, Jimmy Choo, Jajabor Brand Consultancy, Sunfeast Fantastik!, Himalaya, Shot by Wahter, Jajabor Brand Consultancy, Footprints, VML, Tata Trusts, Tata AIG General Insurance, Blissclub, IDFC First Bank, Visa Infinite, SMFG India Credit, and more, in our weekly roundup.
Zoya’s ‘Reborn’ ditches clichés, embraces feminine awakening
Jewellery ads often recycle the same tropes— ‘Reborn’ shatters them, celebrating self-discovery as the ultimate luxury.
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