cannes 2024
From rosé to revelations: The top PR trends unveiled at Cannes
A month after returning from Cannes Lions 2024, WE Communications' Nitin Mantri shares his insights from this year's festival, highlighting the key PR trends that will shape the industry ahead.
How a toilet joke got two interns their first Cannes Lions
Nidhi Shah and Rag Brahmbhatt were pleasantly astonished that their work for Macrogol Hexal tickled the funny bones of jurors judging entries for the ‘Audio and Radio Lions’ category.
Why my Cannes debut was a mind-sharpening experience
Shikha Davessar, EVP and head of client business at 22feet Tribal Worldwide, believes Cannes 2024 highlighted the need for teamwork in creativity to craft powerful brand stories.
Cannes Lions Diary: Updates from the French Riviera
An inside view of industry happenings at Cannes Lions 2024, from the lens of a newbie.
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