carbon footprint
The call of green: How brands are driving sustainability in campaigns
With climate concerns on the rise, brands are prioritising sustainability in their business strategies and marketing campaigns.
The CMO’s MO: Rahul Talwar provides insights on AI, sustainability, and brand building
The chief marketing officer at Max Life Insurance shares how artificial intelligence can be leveraged to democratise creative process, craft high-impact campaigns, and improve customer experiences.
How green is our adland valley?
In light of the recent global COP28 agreement to transition away from fossil fuels and ASCI’s directives to curb greenwashing in the Indian communications space, Campaign India attempts to understand where Indian agencies stand on the matter, and the stance adopted by them when it comes to working with such clients
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