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Apr 09, 2025

63% of Gen Z Indians give high importance to mental health: Study

Nearly 78% of India’s Gen Z feel positive about taking responsibility for their own health, finds a global Gen Z study conducted by Burson.

Oct 23, 2024

Are advertising agencies inclined towards contractual workers?

Hiring independent contractors and freelancers for specialised projects helps agencies to balance flexibility, cost, and creative expertise.

Sep 13, 2024

Brands ride Onam wave with creative festive flair

As the nine-day festival lights up Kerala, companies are diving into the festive cheer with ads celebrating tradition, unity, and vibrant creativity.