charulata patel
Jan 16, 2020
Team India superfan, Pepsi 'swag star' Charulata Patel passes away
The 87 year-old who rose to fame during the World Cup 2019 was appointed as 'swag ambassador' by Pepsi
Jul 09, 2019
Blog: The vuvuzela dilemma
The author explains how the superfan grandmom of Indian cricket is faced by quite a few dilemmas as India play the semis and the finals…
Jul 05, 2019
Blog: From moment marketing to momentary marketing or momentous marketing?
The author analyses Pepsi's move to get Charulata Patel as a 'swag star'
Jul 05, 2019
It's Charulata Patel vs Ranbir Kapoor and Paresh Rawal as Pepsi joins in on WC celebrations
The soft drink giant has appointed the 87-year old as brand ambassador
Jul 04, 2019
Blog: Virat and Rohit stoop to conquer as brand India shines
The author explains how the Indian female cricket fan has a face finally after the incidents during the India-Bangladesh ODI
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