Marketing Media
Campaign India Team
Jan 16, 2020

Team India superfan, Pepsi 'swag star' Charulata Patel passes away

The 87 year-old who rose to fame during the World Cup 2019 was appointed as 'swag ambassador' by Pepsi

Pepsi had Patel involved in its 'swag' campaign by appointing her as 'swag star'
Pepsi had Patel involved in its 'swag' campaign by appointing her as 'swag star'
Charulata Patel, the Indian superfan from the 2019 World Cup, passed away on 13 January 2020.  
 
Patel rose to fame when she was spotted by the camera crew blowing a vuvuzela during the India-Bangladesh ODI. 
 
Post the game Virat Kohli and Rohit Sharma were seen interacting with Patel and seeking her blessings. A few days after this, Pepsi got Patel involved in its 'swag' campaign by appointing her as 'swag star'.
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Weekend Fun: The Blue Film Festival

1 Weekend Fun: The Blue Film Festival

Campaign India PR Awards 2025: Winners announced

2 Campaign India PR Awards 2025: Winners announced

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

3 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

McKinsey & Co acquires India's ETML

4 McKinsey & Co acquires India's ETML

Bandhan Life banks on humour to decode insurance confusion

5 Bandhan Life banks on humour to decode insurance confusion

Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

6 Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Brands let women do the talking this International Women's Day

8 Brands let women do the talking this International Women's Day

Meta announces upcoming digital marketing book

9 Meta announces upcoming digital marketing book

The CMOs MO: Palak Dani Mansotra urges marketers to measure campaign success beyond metrics

10 The CMOs MO: Palak Dani Mansotra urges marketers to measure campaign success beyond metrics

Related Articles

It's Charulata Patel vs Ranbir Kapoor and Paresh Rawal as Pepsi joins in on WC celebrations
Marketing
Jul 05, 2019
Campaign India Team

It's Charulata Patel vs Ranbir Kapoor and Paresh ...

Blog: The vuvuzela dilemma
Marketing
Jul 09, 2019
Sandeep Goyal

Blog: The vuvuzela dilemma

Pepsi unveils new logo and identity; colours 120 markets in electric blue
Advertising
Mar 04, 2024
Nikita Mishra

Pepsi unveils new logo and identity; colours 120 ...

PepsiCo and EA Sports launch football gaming platform
Digital
Jul 12, 2023
Cripps

PepsiCo and EA Sports launch football gaming platform

Just Published

Pay-TV industry to witness marginal revenue drop in FY2026: ICRA
Media
1 day ago
Campaign India Team

Pay-TV industry to witness marginal revenue drop in ...

Besides revenue contraction, the pay-TV operators will also likely experience a higher pressure on their margins, the rating agency notes.

Publicis buys identity firm Lotame as Arthur Sadoun updates AI pitch to clients
Advertising
1 day ago
Gideon Spanier

Publicis buys identity firm Lotame as Arthur Sadoun ...

CEO outlined client examples in 23-minute video presentation.

Gender bias in ads costs more than just reputation—It hits revenue
Advertising
1 day ago
Vinita Bhatia

Gender bias in ads costs more than just reputation—I...

Gender inclusivity isn’t optional—it’s essential. Brands that embed equity into their DNA don’t just sell products; they reshape cultural narratives.

'Creativity is not bound by age, it only evolves with experience': Atifa Silk on redefining success in a youth-obsessed industry
Advertising
1 day ago
Rahat Kapur

'Creativity is not bound by age, it only evolves ...

Haymarket Media's managing director for Asia gets candid on navigating stigma, ageism, and the challenges women face ahead of International Women's Day and Campaign's inaugural 50 Over 50 awards.