Campaign India Team
Jul 05, 2019

It's Charulata Patel vs Ranbir Kapoor and Paresh Rawal as Pepsi joins in on WC celebrations

The soft drink giant has appointed the 87-year old as brand ambassador

It's Charulata Patel vs Ranbir Kapoor and Paresh Rawal as Pepsi joins in on WC celebrations
Pepsi has appointed 87-year old Indian cricket fan Charulata Patel as brand ambassador. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Celebrating the swag of the Indian cricket fan #HarGhoontMeinSwag

A post shared by Pepsi India (@pepsiindia) on

Patel was spotted by camera crew blowing a vuvuzela during the India-Bangladesh game earlier this week. Post the game Virat Kohli (who has been a brand ambassador for Pepsi) and Rohit Sharma were seen meeting the lady and seeking her blessings. 
 
Pepsi, has been looking to target the youth of the country through their 'youngistaan' campaign, has appointed the viral internet star as brand ambassador and 'swag star' to add to its current 'har ghoonth main swag'  campaign.
 
Earlier this year, Coca-Cola had announced a global partnership with the ICC. This was the company's first association with the ICC since 1996. From 1999 to 2015, Pepsi were official partners of the tournament. 
 
Also read:
 

 

Source:
Campaign India

Related Articles

Just Published

17 hours ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

17 hours ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

17 hours ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

18 hours ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.