chennai superkings
Weekend Wrap: 30 March
In the news: FreshLook, Nippon Paint, Pulp Strategy, V Spark Communications
IPL Auction: Mumbai Indians, Rajasthan Royals and Sunrisers Hyderabad give a thumbs up to fans
Chennai Super Kings is the only franchise to not sign any of the top six players listed by fans
IPL says ‘No one will escape the excitement’ ahead of sixth edition
WATCH the ad film created by Ogilvy Mumbai here
CLT20’s third edition most watched
The third edition of the Champions League T20 got a TVR of 1.64
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DLF, Vodafone association with IPL top of mind: MEC study
MEC has released its post IPL analysis in an effort to understand consumer involvement in the third season of the series. The study looks at viewership patterns, team and player preferences and brand associations across a sample size of 900 across eight IPL cities and Nagpur and Ahmedabad. The research was conducted between 28 April and 1 May, 2010. The target group was male and female, 15 to 55 years, SEC A, B and C.
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