Weekend Wrap: 30 March

Disha Patani appointed FreshLook's brand ambassador

 

FreshLook, the colour contact lenses from the Alcon, a division of Novartis, has signed Bollywood actor Disha Patani as brand ambassador. The brand retails one-day colour contact lenses across the country. 

 

Nippon Paint ties up with CSK

 

Nippon Paint has announced a sponsorship alliance with Chennai Super Kings. The tie-up was announced with a TVC featuring Murali Vijay, Kedhar Jadav, and Ambati Rayudu with the brand mascot. The agreement will see Nippon Paint’s logo appear on the arm of the player’s shirts.

Pulp Strategy wins Proburst's digital mandate

 

Pulp Strategy has bagged the digital media and creative mandate for Proburst, a nutritional and dietary supplement brand from Famcare India. The account was won post a multi-agency pitch. The mandate is to oversee the brand’s digital and social media strategy, developing creative content.

 

ActivaAlpha Group assigns PR mandate to V Spark

 

V Spark Communications has bagged the PR duties for ActiveAlpha Group. The ActiveAlpha group is an asset management company that invests in less known liquid mid-cap companies in the Indian public markets. The agency will manage the group’s media relations, brand awareness, crisis management, image management, brand positioning and stakeholder relations.